Marketing & AI Professional

Currently at Meta | PDO Core & Prod Ops

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About Me

I'm a Marketing & AI Professional with a BBA in Marketing from Sam Houston State University with deep expertise in AI model training, evaluation, prompt engineering, and web development.

Previously, I've worked on 180+ AI projects, improving model accuracy by 18% and reducing error rates by 22% through structured data quality control. I'm experienced with LLMs, Data Annotation, Python, SQL, and CRM platforms like Salesforce and HubSpot.

Let's Connect
Cesar Reyes

Education

Bachelor of Business Administration in Marketing

Sam Houston State University — Huntsville, TX

Graduated: August 2024

Focus on digital strategies, data analysis, forecasting, project management, logistics, and consumer behavior.

Work Experience

Jan 2026 — Present

PDO Core & Prod Ops

TEKsystems at Meta | Remote

  • Core operations and production support within Meta's PDO (Product Data Operations) team
  • Focus on data quality, operational efficiency, and process improvement
  • Collaborate cross-functionally to maintain high standards for data integrity
OCT 2024 — Dec 2025

AI Data Quality Strategist

Outlier AI | Remote

  • Completed 180+ prompt engineering and evaluation tasks with a 4.2/5 rating
  • Improved model output accuracy by 18% and reduced error rates by 22%
  • Used Jellyfish, LaTeX, JSON, Python, and Wolfram Alpha for data integrity
May 2024 — Present

Property & Marketing Manager

Refica Properties LLC

  • Manage rental operations, digital marketing, and vendor coordination
Aug 2019 — Sept 2022

Swim Instructor

Aqua-Tots

  • Personalized instruction for babies and special needs students; awarded 'Swims with Sharks'

Technical Skills

AI & Machine Learning

  • Prompt Engineering
  • Model Training & Evaluation
  • Quality Assurance Systems
  • Instruction Hierarchy Testing

Data Analysis & Technical Tools

  • Python, SQL, Excel
  • Tableau, Power BI, API
  • LaTeX, Wolfram Alpha
  • JSON, Orange, Jellyfish

Web Development & Interactive Media

  • HTML5, CSS3, JavaScript
  • Canvas API, GSAP Animation
  • Game Development
  • Responsive Design

CRM & Marketing Technology

  • Salesforce, HubSpot
  • Airtable, Zapier
  • ServiceTitan
  • Google Analytics

Business & Project Management

  • Project Coordination
  • Cross-Functional Collaboration
  • Workflow Optimization
  • Vendor Management

Communication & Soft Skills

  • Analytical Thinking
  • Problem Solving
  • Communication & Coaching
  • Bilingual (Spanish/English)

Certifications

Tech

Marketing

Sales

Projects & Other Experience

Swiftsite
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Swiftsite

Fast, responsive web solutions platform.

AI Tech Hub
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AI Tech Hub

AI tools, tutorials, and resources platform.

Recruiter Assistant
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Recruiter Assistant

Interactive chat with keyword-matching algorithm.

Patch
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Patch

Local AI interface (Ollama, offline).

Neo
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Neo

Offline AI interface with advanced capabilities.

Cold2Close
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Cold2Close

AI-powered sales automation platform.

Get In Touch

Let's connect

Meaningful conversations, collaboration ideas, or requests for my resume are always welcomed.

reyecesa1@gmail.com
The Woodlands, TX 77375
linkedin.com/in/cre25
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