Marketing & AI Professional

BBA in Marketing | AI Specialist | Open to Opportunities in Sales, Marketing & Tech

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About Me

I'm a Marketing & AI Professional with a BBA in Marketing from Sam Houston State University and hands-on expertise in AI model training, evaluation, prompt engineering and web development. I specialize in bridging business strategy with technical AI & similar tools to create real results.

Across 180+ AI projects, I've improved model accuracy by 18% and cut error rates by 22% through large, structured data quality control. I'm also experienced with LLMs, Data Annotation, Python, SQL, and CRM platforms like Salesforce and Hubspot to project data into business insights.

I'm excited about opportunities in AI, marketing analytics, and operation strategy, where I be part of a team, apply my technical know-how to drive growth and create practical solutions.

Let's Connect!
Cesar Reyes - Marketing & AI Professional

Education

Bachelor of Business Administration in Marketing

Sam Houston State University — Huntsville, TX

Graduated: August 2024

Comprehensive marketing education with focus on digital strategies, data analysis & forecasting, project management, logistics, and consumer behaviour analysis.

Work Experience

OCT 2024 — Present

AI Data Quality Strategist

Outlier AI | Remote

  • Provided structured AI training that improved contributor performance and reinforced output quality
  • Completed 180+ prompt engineering and evaluation tasks with a 4.2/5 rating across 135 peer-reviewed tasks
  • Collaborated with multi-functional teams to optimize training data and reduce project error rates by 20%
  • Improved model output accuracy by 18% and reduced error rates by 22% through structured quality control
  • Utilized Jellyfish, LaTeX, JSON, Python, and Wolfram Alpha to ensure data integrity and performance consistency
May 2024 — Present

Property & Marketing Manager

Refica Properties LLC

  • Managed end-to-end rental operations across several real estate properties
  • Oversaw digital marketing updates and vendor cost control to ensure operational efficiency
  • Coordinated with contractors and service providers to oversee property maintenance and repairs
Aug 2019 — Sept 2022

Swim Instructor

Aqua-Tots

  • Delivered personalized swim instruction for babies and special needs students in 1:4 settings
  • Built loyal client relationships through consistent communication and daily progress reports
  • Awarded 'Swims with Sharks' for excellence in adaptability and customer service

Technical Skills

AI & Machine Learning

  • Prompt Engineering
  • Model Training & Evaluation
  • Quality Assurance Systems
  • Instruction Hierarchy Testing
  • Complex Evaluation Systems
  • MECE Rubric Development
  • Tension Scenario Testing

Data Analysis & Technical Tools

  • Python, SQL, Excel
  • Tableau, Power BI, API
  • LaTeX, Wolfram Alpha
  • JSON, Orange, Jellyfish
  • Data Annotation & Processing
  • Statistical Analysis
  • Data Quality Validation

Web Development & Interactive Media

  • HTML5, CSS3, JavaScript
  • Canvas API, GSAP Animation
  • Game Development
  • Responsive Design
  • Version Control (Git)
  • Performance Optimization
  • Accessibility (WCAG)

CRM & Marketing Technology

  • Salesforce, HubSpot
  • Airtable, Zapier
  • ServiceTitan
  • Google Analytics
  • Hootsuite
  • Adobe Tag Manager
  • Marketing Automation

Business & Project Management

  • Project Coordination
  • Cross-Functional Collaboration
  • Workflow Optimization
  • Vendor Management
  • B2C Lead Generation
  • Campaign Analysis & Forecasting
  • Quality Assurance Leadership

Communication & Soft Skills

  • Analytical Thinking
  • Attention to Detail
  • Problem Solving & Collaboration
  • Communication & Coaching
  • Adaptability & Grit
  • Bilingual (Spanish/English)
  • Remote Team Coordination

Certifications

Tech

Marketing

Sales

Projects & Other Experience

Swiftsite
View Project

Swiftsite

Fast & Responsive Web Solutions

A modern web development platform focused on creating fast, responsive websites with optimized performance. Features cutting-edge design patterns and development methodologies.

AI Tech Hub
View Project

AI Tech Hub

AI Resources & Learning Platform

A comprehensive platform featuring AI tools, tutorials, and resources for developers and enthusiasts. Built with modern web technologies and featuring interactive components for an engaging user experience.

Recruiter Assistant
View Project

Cesar's Recruiter Assistant

Interactive Chat Application

An interactive chat interface with custom keyword-matching algorithm, NLP simulation, Dom scripting, and responsive UI. Answers questions about my resume, showcasing technical adaptability.

Patch
View Project

Patch

Local AI Interface

A local AI interface model that runs offline with Ollama, providing efficient and private AI interactions without requiring cloud connectivity.

Neo
View Project

Neo

Offline AI Interface

A local AI interface model that runs offline with Ollama, offering powerful AI capabilities while maintaining complete data privacy and security.

Cold2Close
View Project

Cold2Close

AI-Powered Sales Automation

Automation of cold calling with creation of AI agents to streamline sales processes and increase conversion rates through intelligent lead engagement.

Get In Touch

Let's discuss opportunities

I'm actively seeking roles in tech, marketing, and service industries where I can apply my unique combination of marketing expertise and AI technical skills.

reyecesa1@gmail.com
Tomball, TX 77375
linkedin.com/in/cre25
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