Marketing & AI Professional

BBA in Marketing | AI Specialist | Open to Opportunities in Sales, Marketing & Tech

View My Work Contact Me

About Me

I'm a Marketing & AI Professional with a BBA in Marketing from Sam Houston State University and hands-on expertise in AI model training, evaluation, prompt engineering and web development. I specialize in bridging business strategy with technical AI & similar tools to create real results.

Across 180+ AI projects, I've improved model accuracy by 18% and cut error rates by 22% through large, structured data quality control. I'm also experienced with LLMs, Data Annotation, Python, SQL, and CRM platforms like Salesforce and Hubspot to project data into business insights.

I'm excited about opportunities in AI, marketing analytics, and operation strategy, where I be part of a team, apply my technical know-how to drive growth and create practical solutions.

Let's Connect!
Cesar Reyes - Marketing & AI Professional

Education

Bachelor of Business Administration in Marketing

Sam Houston State University — Huntsville, TX

Graduated: August 2024

Comprehensive marketing education with focus on digital strategies, data analysis & forecasting, project management, logistics, and consumer behaviour analysis.

Work Experience

OCT 2024 — Present

AI Data Quality Strategist

Outlier AI | Remote

  • Provided structured AI training that improved contributor performance and reinforced output quality
  • Completed 180+ prompt engineering and evaluation tasks with a 4.2/5 rating across 135 peer-reviewed tasks
  • Collaborated with multi-functional teams to optimize training data and reduce project error rates by 20%
  • Improved model output accuracy by 18% and reduced error rates by 22% through structured quality control
  • Utilized Jellyfish, LaTeX, JSON, Python, and Wolfram Alpha to ensure data integrity and performance consistency
May 2024 — Present

Property & Marketing Manager

Refica Properties LLC

  • Managed end-to-end rental operations across several real estate properties
  • Oversaw digital marketing updates and vendor cost control to ensure operational efficiency
  • Coordinated with contractors and service providers to oversee property maintenance and repairs
Aug 2019 — Sept 2022

Swim Instructor

Aqua-Tots

  • Delivered personalized swim instruction for babies and special needs students in 1:4 settings
  • Built loyal client relationships through consistent communication and daily progress reports
  • Awarded 'Swims with Sharks' for excellence in adaptability and customer service

Technical Skills

AI & Data Tools

  • Python, SQL, Excel
  • Jellyfish, Huggingface
  • Claude, DPSK, Ollama, Copilot
  • LaTeX
  • JSON, Syntax
  • Tableau, Power BI, API
  • Wolfram Alpha, Orange

CRM & Marketing

  • Salesforce, Airtable, Zapier
  • HubSpot
  • ServiceTitan
  • Google Analytics
  • Canva, CSS3, Canvas API
  • Hootsuite
  • Adobe Tag Manager

Business & Project Management

  • Project Coordination
  • Cross-Functional Collaboration
  • Workflow Optimization, solution insights
  • Vendor Management
  • B2C Lead Generation
  • Campaign Analysis, Forecasting
  • Quality Assurance

Soft Skills

  • Analytical Thinking
  • Attention to Detail
  • Problem Solving & Collaboration
  • Communication & Coaching
  • Adaptability & Grit

Certifications

Tech

Marketing

Sales

Projects & Other Experience

Artisan Gems
View Project

Artisan Gems: Bespoke Jewelry

Responsive e-commerce site

Built and designed with HTML5 and Python for a custom jewelry business. Features a price calculator and smooth animations for a mobile first approach. Showcasing Digital Marketing and technical blend.

The Little Hiker
View Project

The Little Hiker: Time-Based Scenes

Creative Coding & Canvas API

A canvas-based animation that changes scenes based on user's local time, Parallax effects and showcasing creative coding & game graphic skills.

Recruiter Assistant
View Project

Cesar's Recruiter Assistant

Interactive Chat Application

An interactive chat interface with custom keyword-matching algorithm, NLP simulation, Dom scripting, and responsive UI. Answers questions about my resume, showcasing technical adaptability.

Marketing Consultant

JSJ Electric | Sept 2024

Increased B2C lead generation by 8% by launching targeted marketing strategies using Thumbtack and Angi platforms.

Integrated Service Titan to enhance customer retention and review automation workflows.

AskBot.Chat (AI Chatbot)

Co-Founder | Nov 2023 — Aug 2024

Designed and created content for an AI chatbot webpage, collaborating with developers on UX/UI.

Conducted research on LLM applications & APIs to enhance platform value and user experience.

Post-COVID Student Reintegration

Project Manager Lead SHSU | Dec 2022 — Jan 2023

Led Post Covid marketing campaigns to reengage 60+ students, increasing participation by 30% within three weeks, max attendance: 87

Coordinated event planning with SHSU, managed volunteers, achieving 93% satisfaction rate.

Get In Touch

Let's discuss opportunities

I'm actively seeking roles in tech, marketing, and service industries where I can apply my unique combination of marketing expertise and AI technical skills.

reyecesa1@gmail.com
(346) 305-9496
Tomball, TX 77375
linkedin.com/in/cre25
Download Resume
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